SEO for Beginners & Intermediate Users

Date & Time

August 22, 2019
10 am to 6 pm

Location

Work.Life 20 Jerusalem Passage, Clerkenwell, London EC1V 4JP

Instructor

In order to stay competitive in an increasingly aggressive digital landscape, search engine optimisation (SEO) is essential. To ensure your brand ranks highly in Google search for your target keywords, your website should follow SEO best practices to improve the user experience and help search engines crawl your site.
This SEO for Beginners and Intermediate Users full-day course will introduce the key components of on-site, off-site and technical SEO. It will comprise visual presentations, case studies, group exercises, written exercises and quizzes.
The Full-day course will cover:
  • The SEO audit: what we measure for on-site, off-site and technical SEO
  • Setting up Google Search Console and Google My Business
  • Overview of key algorithm updates over the last five-10 years
  • On-site best practices: URL structures, tags, meta descriptions, content, keywords and trust signals
  • Off-site best practices: link building, trust flow, citation flow and domain authority, social media and reviews
  • Technical best practices: optimising image files, crawl budgets, broken links, “bad” links
  • Optimising your site for mobile and HTTPS
  • Google Answer Box and rich snippets
  • Complementary tools such as Moz, SEMRush and Google Keyword Planner
  • Helpful resources for staying up-to-date
  • Key takeaways

All our courses are led by industry experts who actively work with businesses and clients and are always up to date with the most recent advancement in their fields.

This is an introductory offer, other institutions offer similar courses for £400 plus VAT.

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