Facebook Paid Ads: Strategy, Building a campaign, analysing Data to measure Success and optimising results.
g a campaign, analysing Data to measure Success and optimising results.
- Develop an effective ad strategy
- Create a campaign plan centred around your goals
- Audience Insights
- What each advert does and when to use them
- How to target your audience
- How to spend your budget
- Advert analysis
- How to measure the success of your adverts
- What is Facebook pixel? why it is a must and how do you use it?
- URL Tracking
- Google Analytics (for results)
- Web-site landing page 101
- Creating custom and lookalike audiences based on your customers (and website visitors)
- How to create more specific audiences using their previous interactions
- A/B testing (split testing) ads to improve performance
- Monitoring and editing adverts
WHO SHOULD ATTEND
All our courses are led by industry experts who actively work with businesses and clients and are always up to date with the most recent advancement in their fields.
Please note this is an introductory offer as similar courses are offered for £150.00 plus.