Instagram for Business Workshop – Advanced level
Instagram is hot and a game changer. Brand Marketing is now centred around Instagram. Most successful Brands are primarily thinking first and foremost about how this visual social channel is going to help propel their brand, its Instagram first and everything else follows.
Research shows that the visual content matters in 93% of cases when people are looking to make a purchase.
Some Statistics to demonstrate why Instagram Marketing is a must
- Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter.
- Today, 86% of top brands have Instagram accounts, that’s up from 71% from last year.
- 1.6 billion Likes happen per day on Instagram.
- 57% of Instagram users access the site every day.
- The most popular hashtag on Instagram is #love.
- 73% of brands post at least one photo or video per week on Instagram.
- Visual data is processed 60K times faster by the brain than text.
- 65% of your audience are visual learners.
This advanced level Workshop will be a deep dive into Instagram as a marketing channel. You will learn how to increase and improve your business’ presence on Instagram – how to get better engagement, more followers and ultimately drive more customers – as well as tools and strategies you can use to be more efficient with the time you spend on Instagram planning.
- Instagram in the social media landscape
- How to create a profile that evokes interest and inspiration
- How to create an Instagram strategy to meet your business goals
- The Know, Like, Trust marketing funnel
- Optimising your profile (feed and bio)
- The 80/20 rule of content – what and when to post
- The Instagram algorithm
- The strategy of #Hashtags – How to use the right hashtags (macro vs micro) and @ mentions
- Tips on good Instagram photography
- 1- 2 Exercises & feedback on creating and editing images in the class
- Optimising Stories
- Instagram Stories and live broadcasting
- Monitor the impact and Measure success through analytics
- Instagram Analytics
- Competitors Analysis
HUB’s Guarantee – HUB seeks to guarantee an excellent learning experience. If you are not fully satisfied with our master classes and workshops, you will receive 100% of your money back.
Who’s this for?
This workshop is for those who already have an Instagram account and want to progress to an advance level, basics will not be covered. There will be opportunities for questions during the session, and at the end for any specific requests
- Familiarity with Instagram and an Instagram account
- And a smartphone with a running Instagram account