Google Analytics for Advanced Users

Date & Time

August 15, 2019
10 am to 6 pm

Location

Work.Life 20 Jerusalem Passage, Clerkenwell, London EC1V 4JP

Instructor

Google Analytics is an essential tool for marketers who want to get a better understanding of their audience and drive the best ROI for their campaigns. This full-day Google Analytics for Advanced Users course goes beyond visitor metrics and delves into a better understanding of how users come to our site, and what they are doing once they get there.
The course will comprise visual presentations, live demos, written exercises, group exercises and quizzes.
The full-day Google Analytics for Advanced Users course will cover:
  • An overview of the intermediate course: what we want to get out of GA as marketers and sellers
  • Setting up widgets, custom alerts and email reports
  • Understanding the user: devices, demographic, and value
  • Understanding user behaviour through site search
  • Introduction to e-commerce tracking and interpreting sales data e.g. transaction ID and product type
  • Google Tag Manager, events tracking and UTM for external campaigns
  • Remarketing and Google Ads
  • Understanding multi-touch attribution
  • A/B testing
  • Understanding exclusions e.g. referrals and spam filters
  • Key takeaways

 

All our courses are led by industry experts who actively work with businesses and clients and are always up to date with the most recent advancement in their fields.

This is an introductory offer, other institutions offer similar courses for £400 plus VAT.

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